Concept

UTAGŪ was initially designed with motorcyclists in mind but is for anyone who considers their personal safety, or the safety of family or friends, as important.

Motorcyclists are very aware that with the joys of biking come unavoidable risks and that accidents can happen. Some already carry contact information in case of emergency but it is difficult to make this visible and accessible and it can be overlooked.

The creator of UTAGŪ wanted a product that could easily be seen and identified as containing emergency information and could be worn in a visible place. It needed to carry all the information a rider felt was necessary to help in an emergency situation.

It had to give every rider the best possible chance of communicating with the emergency services, letting them know who to contact on their behalf and pass on any medical information they wanted to make available. It also needed to be something a rider would want to wear and would be seen as a worthwhile, fashionable accessory. The answer is UTAGŪ.